Branding

 

“How much does a Branding cost?” We’ve been asked by phone. “How much do you pay for a red car?” we answer.

Branding is not about changing a logo or a visual identity. It’s about finding who you are, what you do and why it matters. It’s that simple and yet that hard. You need to be able to articulate your values, your vision, and your positioning in the marketplace. You need to come up with a design concept that will define what you look like, the tone of voice with which you speak and how you communicate your brand both internally and externally.

“?OK. It’s nice for consumer companies but why do B2B companies need it”

Today everyone talks about branding but few understand what it is all about, and why it’s so important to B2B companies. Building strong brands for technology firms isolates them from competition and offers customers the assurance of quality, performance, reliability and style that allow them to take higher prices. The big challenge of branding in technology markets is the fact that branding is all about consistency, consistency, consistency, and technology is change, change, change, so how do you convince those technology firms that believe that success in technology markets is driven by technological innovation that what they consider as competitive advantage becomes a competitive rat race?

 

N-trig

 

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TIS
 
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Tamir-Fishman 

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